They're almost always the most profitable, loyal, and likeable portion of your customer base. Your customers and profits will begin to grow as soon as you put the system in place! And because they're similar to your best customers or clients, a referral-generated customer will normally spend more money and buy more often. And the best part is, a customer referral program will bring you immediate results. That's the leverage potential of a formal, 'active' referral system. Now imagine five or ten or 20 times that amount. Think about the amount of business you currently get through passive referrals. They settle for the small amount of business these passive referrals bring in without ever actively soliciting referrals from their customers. For most businesses I've seen, however, that's the extent of it. Your customers refer people to you because they value the benefit you bring to their lives or businesses and they want the people they care about to benefit as well. And these people are probably very similar to your best customers similar interests, similar desires, similar buying habits. Don't Settle for Passive Referrals Chances are, your best customers or clients are already referring friends, family, and business associates to you from time to time. In fact, it costs next to nothing! So, what's the easiest, most effective, least expensive way to get many more customers like the ones you value most? Get them to do it for you! All you have to do is systematically ask your present customers to recommend your business or practice to people just like themselves. (In spite of what's going on with Scottish sheep these days, creating genetic duplicates of your best customers is still probably a few years off.) Rather, the 'cloning' I'm talking about is simple, ethical, and doesn't require millions in research grants to accomplish. To Contact The Abraham Group, Inc: The Abraham Group, Inc Hawthorne Blvd., Suite 263 Rolling Hills Estates, California Phone: 1(310) Fax: 1(310)ģ Theory: Increasing Your Lead or Inquiry Generation through Referral Systems Turn Your Best Customers Into Voluntary Sales Representatives Have you ever wished you could clone your best customers or clients potentially doubling or tripling or quadrupling the number of people just like them who come through your door? The truth is, you can! I'm not talking about scientific cloning.

All Rights Reserved This report may not be modified, re-sold, licensed, assigned, offered as a bonus or auctioned without the prior written consent of The Abraham Group, Inc. 2 93 Referral Systems Jay Abraham 2005 The Abraham Group, Inc.

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